For Drivers
Perspective values a unique approach to branding in motorsport. First and foremost, we operate exclusively in the area of motorsport and racing and thus bring a niche perspective to a complicated and difficult to navigate sport. Our approach is ...
Driver Scouting & Engagement
Perspective keenly scouts a wide arrange of global junior series and feeder series for emerging talent. Our in-house analytics team use advances quantitative methods and expert qualitative methods of assessment to spot emergent talent.
Opportunity identification
Perspective is constantly feeding new and exciting driver branding opportunities to its network of clients and prospective clients. We ensure brands understand the depth of opportunity in motorsport branding and are presented with the premium talent and opportunities that best align to their goals.
Opportunity Curation
Our unique value proposition is that we aim to build lasting partnerships of mutual benefit. This requires a focused back and forth and ideation on both the brand and driver side to understand how the value proposition of racing sponsorship can be realized. Perspective provides a framework to align both brands and drivers/teams to the possibilities for brand partnerships.
Coaching and retention
You have got a sponsor, now you need to keep them! Perspective provides a constant feedback loop to each driver on the performance of their branding deal. We do this through social media analysis and direct feedback from the brand. This has been critical to ensuring equally weighted expectations on both sides of the equation both driver and brand.
Results & Follow through
Brand partnerships are successful when both sides win! Perspective uses transparent metrics and feedback to help balance this between brand needs and driver expectations. Our analytical approach is the core of our ethos and we believe that bi-lateral transparent measures deliver a concise grounding on where the brand partnership is working and not working to ensure we achieve that balanced outcome.
